Lofty and Realtor.com Leads Sync via API Nation
The Lofty and Realtor.com Leads integration will instant Sync any lead submitted through Realtor.com into Lofty. No imports, exports, downloads, copy, paste…none of that.
- Every Realtor.com lead instantly added to Lofty as soon as it is submitted
- Powerful configuration options to specify tags, source, agents and more
- Improve speed to lead and make sure none of your Realtor.com leads are falling through the cracks.
Checkout the video above to see it in action.
If you'd prefer to read through a guide, here's a step-by-step:
Head to https://my.apination.com/apps/chime/realtor_com/ to get started.
There you will see the sync available for Lofty and Realtor.com Leads
You can set up this Sync up multiple times and it is still the same flat rate. Click activate to begin the set up.
After clicking Activate on the Sync, you will connect both apps to API Nation.
To Connect Realtor.com, click the button “Connect: under the Realtor.com logo
Create a name for your connection in the pop-up. Then click on Create Connection.
Copy your API Nation API Key
On a separate tab in your browser, log in to Realtor.com and navigate to the dashboard here: https://dashboard.realtor.com/
Click on your Image in the upper right-hand corner and select Settings
Under Advertising, click Lead Settings.
Under Connections Plus, click Add Lead Delivery API
Under the API source application, select Other application
Under the Application URL, add webhooks.apination.com/realtor-com/lead
Under both the API Key and API Login Name, add the API Key from API Nation
It is important to remember to click Save at the bottom of the screen before continuing on
Go back to the API Nation website and click Test connection.
Click Finish to confirm your account is now connected
Great you’ve now connected Realtor.com.
Step two is to connect Lofty. Click the “Connect" button under the Lofty logo
Sign into your Lofty account and Authorize access for API Nation.
Both apps are now connected. You can now begin configuring your Sync that will be created. There are a few options to decide.
- Do not overwrite….: Check this box and the Sync will only fill in blank fields in Lofty. Leave the box unchecked and if there is already a record in Lofty for a lead, the Sync will overwrite that record.
- Make new lead Private: Check this box to mark new leads as private
- Send new lead Alert Email?: Check this box to have alert emails sent for every new lead
- Send new leads Welcome Email?: Check this box to have emails sent to every new lead
- Assign Agent: Choose which agent the lead should be assigned to in Lofty
Click "Subscribe" to create the Sync. This created the Sync with those configuration options.
Scroll down and confirm the filters and mapping.
(Optional) Filters:
- Choose a field from the dropdown and then a criteria for including or excluding contacts.
- Click "Advance Mode" to add additional "And" / "Or" rules to your filter
- Be sure to save your filter
Mapping:
Most of the fields are pre-mapped by the system. If there are any additional fields you would like to connect, click the “Plus” icon on the right of the empty field, and select the field from the drop down.
You can add multiple fields into a single field (e.g. First Name Last Name into the Full Name field).
You can also add plain text to a field (e.g. add the Text “Realtor.com” in a field called Lead Source, so mark all the leads coming through as from the source “Realtor.com”)
Once you’re satisfied with the options, Scroll to the top and click the big Activate Sync button.
The Sync will now be activated. From here you can…
- Rename the Sync (helpful if you created multiple Syncs with slightly different rules.
- Pause the Sync
- Clone the Sync to create a Sync with the exact same connection and configuration, you can then make the slight configuration changes to fit your needs
- Click the Lofty logo or Realtor.com logo to be taken to their full menu of Syncs available.
Once you’ve connected them, they will all be available for management in the “My Syncs” area of API Nation.
That’s it!
Now every lead that clicks on your Realtor.com Leads will get added right to your Lofty with the exact tags, source, and agent assignment you want.
